10.3.2025
For the 13th time, Finns have rated Sokos Hotels as the most sustainable hotel chain brand.

Sokos Hotels' continuous sustainability work

Sokos Hotels has a long-term commitment to sustainability and local cooperation for the benefit of the surrounding area. Recently, particular attention has been paid to energy efficiency, water use, and offering local flavors produced near the hotel.

– This recognition from Finnish consumers is an honor for us. Thank you for your trust, says Jaana Matikainen, Director of SOK Travel and Hospitality Industry.

Sustainability work at Sokos Hotels is multifaceted and continuous. All Sokos Hotels are part of the Green Key program, which encourages improving sustainability efforts daily: The chain has invested in reducing food waste for years, significantly reduced the amount of single-use plastics, and improved energy efficiency.

– In our restaurants, we focus on Finnish ingredients and follow S Group's sustainability principles in procurement. Sokos Hotels cooperate with local operators in construction, materials, food, and programs offered to travelers.

– Through our sustainability actions, we fulfill S Group's mission of making the world a better place to live. One of our main goals is to achieve carbon negativity by 2025, states Jaana Matikainen.

The European Sustainable Brand Index maps perceptions of brand sustainability

The Sustainable Brand Index, which examines consumers' perceptions of companies' sustainability, is based on a survey in which thousands of Finnish consumers evaluate Finland's largest brands from various industries.

The survey is Europe's largest independent brand study focused on sustainability perceptions and has been conducted annually in Finland since 2013.

Brands are selected for the survey based on their market share, revenue, and brand awareness. Companies cannot choose to participate or opt-out of the survey.

Additionally, the study examines trends and drivers of sustainable consumption.

Information about the Sustainable Brand Index study
https://www.sb-insight.com/sbi-finland

Information about S Group's sustainability activities
https://s-ryhma.fi/en/sustainability

Learn about the Green Key environmental program
https://www.sokoshotels.fi/en/green-key